Google Ads
Google Ads Performance
Spend
$79.80
Impressions
1,106
CTR
6.60%
Conversions
3
Phone Calls
Cost / Conv.
$26.60
| Campaign | Budget | Impressions | CTR | Phone Calls | Conversions | Cost/Conv. | Cost |
|---|---|---|---|---|---|---|---|
| PMAX | General | $5.00 | 949 | 6.53% | 3 | 3 | $22.39 | $67.17 |
| Search | General | $1.00 | 157 | 16.56% | 0 | 0 | $0 | $12.63 |
| Total | 1,106 | 6.60% | 3 | 3 | $26.60 | $79.80 |
Conversion Categories
Google Ads
Keyword Performance
| Keyword | Impressions | Clicks | CTR | Avg. CPC | Cost |
|---|---|---|---|---|---|
| above and below contracting | 95 | 19 | 20.00% | $0.45 | $8.53 |
| utility contractor | 26 | 2 | 7.69% | $0.50 | $0.99 |
| hydro excavation services | 16 | 3 | 18.75% | $0.58 | $1.74 |
| underground utility contractor | 6 | 2 | 33.33% | $0.69 | $1.37 |
| excavation contractor | 5 | 0 | 0% | $0 | $0 |
| asphalt repair contractor | 4 | 0 | 0% | $0 | $0 |
| excavation companies near me | 3 | 0 | 0% | $0 | $0 |
Google Ads
Google Ads Changes This Period
Campaign criteria updates applied to PMAX | General
Campaign criteria updates applied to Search | General
Ad group criteria adjustments on Search | General
Meta Ads Performance
Spend
$5.26
Impressions
468
CTR (All)
2.99%
On-FB Leads
0
| Campaign | Impressions | CTR | Landing Page Views | On-FB Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| Traffic | Campaign | 328 | 2.74% | 5 | 0 | - | $2.49 |
| Leads | Campaign | 140 | 3.57% | 0 | 0 | - | $2.77 |
| Total | 468 | 2.99% | 5 | 0 | - | $5.26 |
Top Meta Ad Creatives
Impressions146
Link Clicks4
CTR2.74%
Spend$1.04
Impressions85
Link Clicks2
CTR3.53%
Spend$0.91
Impressions79
Link Clicks2
CTR3.80%
Spend$0.91
LinkedIn Ads
LinkedIn Ads Performance
Spend
$11.59
Impressions
785
CTR
1.66%
Clicks
13
CPC
$0.89
| Campaign | Impressions | CTR | Engagement Rate | Landing Page Clicks | Spend |
|---|---|---|---|---|---|
| Website Visits (Ad 1) | 340 | 2.35% | 2.35% | 8 | $6.86 |
| Website Visits (Ad 2) | 107 | 1.87% | 1.87% | 2 | $1.29 |
| Website Visits (Ad 3) | 116 | 0.86% | 0.86% | 1 | $1.05 |
| Website Visits (Ad 4) | 150 | 0.67% | 0.67% | 1 | $1.83 |
| Website Visits (Ad 5) | 72 | 1.39% | 1.39% | 1 | $0.56 |
| Total | 785 | 1.66% | - | 13 | $11.59 |
LinkedIn Ad Creatives
Impressions340
CTR2.35%
LP Clicks8
Spend$6.86
Impressions107
CTR1.87%
LP Clicks2
Spend$1.29
Impressions116
CTR0.86%
LP Clicks1
Spend$1.05
Impressions150
CTR0.67%
LP Clicks1
Spend$1.83
Impressions72
CTR1.39%
LP Clicks1
Spend$0.56