Total Spend
$438.91
Total Impressions
16,064
Total Clicks
64
Total Leads
13
Google Ads
Google Ads Performance
Spend
$139.96
Impressions
845
Clicks
51
6.04% CTR
Conversions
2
Form Submissions
CPA
$69.98
CPC
$2.74
Campaign Breakdown
| Campaign | Impr | Clicks | CTR | Conv | CPA | Spend |
|---|---|---|---|---|---|---|
| Search | Traffic Control Equipment | 248 | 14 | 5.65% | 1 | $24.68 | $24.68 |
| Search | Arrow Boards | 382 | 23 | 6.02% | 1 | $87.21 | $87.21 |
| Search | Traffic Safety Equipment | 215 | 14 | 6.51% | 0 | - | $28.07 |
| Search | Construction (Paused) | 0 | 0 | 0% | 0 | - | $0 |
| Total | 845 | 51 | 6.04% | 2 | $69.98 | $139.96 |
Spend Distribution
Conversion Types
Form Submissions — 2 conversions
Meta Ads Performance
Spend
$155.90
Impressions
13,573
Clicks
297
2.19% CTR
On-FB Leads
11
$14.17 CPL
CPC
$0.52
Campaign Breakdown
| Campaign | Impr | Clicks | CTR | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| Buy & Rent | Traffic Campaign | 5,216 | 96 | 2.49% | 0 | - | $29.09 |
| Buy & Rent | Lead Campaign | 8,357 | 167 | 2.00% | 11 | $11.53 | $126.81 |
| Total | 13,573 | 263 | 2.19% | 11 | $14.17 | $155.90 |
Spend Distribution
Top Performing Meta Creatives
1
Impressions6,255
Link Clicks63
CTR1.82%
On-FB Leads7
CPL$12.21
Spend$85.45
2
Impressions1,922
Link Clicks33
CTR2.13%
On-FB Leads2
CPL$11.57
Spend$23.13
3
Impressions1,104
Link Clicks16
CTR2.26%
On-FB Leads2
CPL$8.38
Spend$16.76
LinkedIn Ads
LinkedIn Ads Performance
Spend
$143.05
Impressions
1,646
Clicks
13
0.79% CTR
CPC
$11.00
Conversions
0
Campaign Breakdown
| Campaign / Ad | Impr | CTR | Engagement | LP Clicks | Conv | Spend |
|---|---|---|---|---|---|---|
| Buy/Rent Equipment (Ad 1) | 810 | 1.11% | 1.98% | 9 | 0 | $72.29 |
| Buy/Rent Equipment (Ad 2) | 619 | 0.65% | 1.29% | 4 | 0 | $50.87 |
| Buy/Rent Equipment (Ad 3) | 217 | 0% | 0.46% | 0 | 0 | $19.89 |
| Total | 1,646 | 0.79% | - | 13 | 0 | $143.05 |
Spend Distribution
LinkedIn Ads
LinkedIn Ad Creatives
1
Impressions810
CTR1.11%
Engagement1.98%
LP Clicks9
Spend$72.29
2
Impressions619
CTR0.65%
Engagement1.29%
LP Clicks4
Spend$50.87
3
Impressions217
CTR0%
Engagement0.46%
LP Clicks0
Spend$19.89