Google Ads
Google Ads Performance
Spend
$227.01
Impressions
1,953
Conversions
12
Phone Calls
Cost / Conv.
$18.92
| Campaign | Budget | Impressions | CTR | Phone Calls | Conversions | Cost/Conv. | Cost |
|---|---|---|---|---|---|---|---|
| General | PMax | $30.00 | 1,249 | 5.04% | 11 | 10 | $9.41 | $94.14 |
| Search | Plumbing Services | $10.00 | 704 | 2.41% | 4 | 2 | $66.44 | $132.87 |
| Total | 1,953 | - | 15 | 12 | $18.92 | $227.01 |
Conversion Categories
Google Ads
Keyword Performance
| Keyword | Impressions | Clicks | CTR | Conv. | Avg. CPC | Cost |
|---|---|---|---|---|---|---|
| company plumbing | 190 | 5 | 2.63% | 1 | $8.31 | $41.57 |
| plumbing contractors | 131 | 3 | 2.29% | 0 | $6.23 | $18.69 |
| plumbers plumbing | 72 | 4 | 5.56% | 1 | $6.40 | $25.59 |
| plumbing company | 64 | 1 | 1.56% | 0 | $17.83 | $17.83 |
| drain plumbing | 55 | 0 | 0% | 0 | $0 | $0 |
| need a plumber now | 23 | 0 | 0% | 0 | $0 | $0 |
Google Ads
Google Ads Changes This Period
Campaign criteria updates applied to General | PMax
Campaign criteria updates applied to Search | Plumbing Services
Ad group criteria adjustments on Search | Plumbing Services
Meta Ads Performance
Spend
$951.03
Impressions
54,625
Messenger Calls
6
On-FB Leads
2
CPL
$301.57
| Campaign | Impressions | CTR | Messenger Calls | On-FB Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| Call Campaign | 42,106 | 0.84% | 6 | 0 | - | $347.89 |
| Leads Campaign | General | 12,519 | 1.63% | 0 | 2 | $301.57 | $603.14 |
| Total | 54,625 | - | 6 | 2 | $301.57 | $951.03 |
Top Meta Ad Creatives
Impressions6,077
Clicks35
CTR0.86%
Messenger Calls1
Spend$45.53
Impressions5,002
Clicks23
CTR0.76%
Messenger Calls1
Spend$43.42
Impressions4,105
Clicks28
CTR0.93%
Messenger Calls1
Spend$30.99
Impressions1,126
Clicks10
CTR1.42%
Messenger Calls0
Spend$8.36